If you’ve spent any time on Facebook in the last couple of years, you’ve probably at some point experienced a deluge of spam notifications asking you for an extra life in Candy Crush Saga. This casual match-3 game, loved by idle housewives worldwide, will now be appearing on Windows 10, alongside such timeless classics as Solitaire, Hearts and Minesweeper.
News that Windows 10, scheduled for release sometime in late July of this year, will come bundled with Candy Crush Saga was met with hostile indifference by the general audience. “So what?,” Who cares?,” and “I’ll uninstall it anyway” were the most common replies on all discussion threads surrounding this tidbit of news. But what if there is something more to this announcement?
Microsoft has already announced that Windows 10 will be the last classic Windows version as we know it and that it will become “Windows as a service.” What this means is anybody’s guess, but in my opinion Windows 10+ will morph into a versionless cross-platform digital distribution pipeline for various features that used to come bundled with different Windows versions in the past and other digital goods, such as games.
This also explains why Windows 10 is free if you download it within one year of its release: costs will be recuperated by selling you digital goods through Windows 10 itself. I think that Windows 10+ will some day become Steam on steroids, plastered with ads, where each pixel and menu entry is auctioned off to the highest bidder. Candy Crush Saga is just the beginning: get ready for a whole truckload of bloatware and unblockable smartphone app trash on your Windows 10+ desktop, if you ever decide to upgrade to it.