On March 27th, which apparently was National Cleavage Day (how is that not on my calendar?), Lionhead Studios tweeted an illustration of a beer wench to celebrate. Moments later, the hipster elite flooded in with panicked comments about what this could mean for society and condemning the studio’s love of the female form. Lionhead unfortunately caved and deleted the tweet, apologizing for the picture and reiterating their commitment to “diversity and inclusion.”
In Which The Viewing Of Sweater Hams Causes A Ruckus
In celebration of National Cleavage Day, a holiday which began as a marketing campaign for Wonderbra to draw attention to the bosoms of women, Lionhead Studios, makers of the Fable series of games, tweeted out an illustration of a woman holding beer. On a day which was intended to uplift, not shame, the female form, social justice warriors got their panties in a twist over some nice jugs.
No, I mean literal jugs. Okay, and figurative ones, too.
It didn’t take long for SJWs to check their iPhones for the latest outrage. Completely predictable hurt feelings follow. For reference, I have annotated the comments with hipster identifiers, so you can thoroughly distinguish between nonsense and common sense.
For people who are against objectifying women and shaming the female form, they sure are confused. They chose to focus on her jiggling breasts, but at what cost? This could easily be a single mother, working to feed her children in the only job she could get in a poor economy. She’s clearly not happy about slinging grog to the ruffians who patronize her bar, and yet these modern-day Puritans chose to focus only on her milk fountains. Shameful.
Still, their call for an apology was backed by such anti-GamerGate web celebrities as Brianna Wu. This same person admitted to playing as the Sorceress in Dragon’s Crown a mere six hours before he thanked Lionhead for apologizing for their sexism.
Yes, Lionhead Studios did end up apologizing for the tweeted picture and deleted it.
We apologise for the imagery we shared earlier. Diversity & inclusion are values we uphold here. We’ll reinforce these values w/ our team.
This apology came about forty minutes after the original tweet. That’s how long it took the anti-GamerGate crowd to silence and censor Lionhead Studios.
Some People Like Blouse Bunnies, Though
This isn’t to say that Lionhead went unsupported through this trying time, however. Many comments of the original Tweet were sympathetic to the display of mammaries. David Draiman, frontman of Disturbed and a vocal proponent of GamerGate after the social justice crowd tried this same nonsense with MetalGate, offered to re-Tweet the picture as many times as it took.
Matt Roszak, developer of web and mobile games at Kupo Games, also offered his support to the beleaguered employees of Lionhead.
However, the best insight comes from a game developer with colleagues at Lionhead. This is about the reaction I expected them to have, really.
You can, my friend. You can.
You see, employees of Lionhead Studios, the very same Puritan asshole journalists you despise depend on you for exclusive coverage, previews of upcoming games and softball interviews. All you need do is deny them this. Better yet, give that exclusive content to a gaming site that doesn’t espouse censorship of your games and won’t deride your artistic representation of rib balloons, but rather will celebrate it.
And this applies to the gaming industry as a whole. Don’t feel compelled to support the work of people who hate you and your customers. The second the gaming industry decides not to give coverage to a site, that site will vanish off the face of the Internet. All you have to do is make the decision.
Slut Shaming In Reverse?
Keep in mind that these are the same people who claimed that GamerGate slut shamed Zoe Quinn when allegations that she was having sexual relations with members of the gaming media went public. These same people took no time at all to screech loudly at what was an innocent display of chesticles. But this shouldn’t surprise anyone: after all, didn’t Anita Sarkeesian, the Matron Saint of Social Justice in Gaming, say she wasn’t here to take our toys away, only to laud the weeping mothers of Australia for banning the next-generation edition of a game which was already released in their country? A game which is now the best-selling game of all time, showing that SJWs are not the majority, but a very vocal minority?
These kind of anti-logic mental gymnastics are a hallmark of the social justice scene. What other group could claim (with a straight face) that internal misogyny is real, the male rape gaze is actually a thing, or that men can’t be discriminated against because sexism is “prejudice + power” (here’s the real definition of sexism, by the way)?
Do yourself a favor: if you find yourself in an argument with someone who believes the above, just leave. They aren’t going to be convinced by logic or life experience. And if you still feel the need to try and convince them they are wrong, at least take some Excedrin first.