• Home
  • About
  • Advertise
  • Ethics
  • Submissions
  • Contact Us

Grimag

  • Popular
  • #GamerGate
  • Topics
    • Culture
    • Industry
    • News
    • Opinion
    • Retro Games
    • Reviews
  • Submit An Article
Home Logitech Changes Brand Name To Logi

Logitech Changes Brand Name To Logi PC users scratch heads in response

Derek Baroni

Derek is in search of a real life Super Saiyan mode. He just needs to find the balls!

July 9, 2015 News
  • Facebook
  • Twitter

In January 2013, Bracken Darrell took over as Logitech CEO in order to bring the company out of the perceived design slump that was the supposed cause of a $225 million loss in sales. He started off by basically copying the Apple playbook and focusing on design as the main selling point of products. So, instead of Logitech speakers looking like this:

logitech-speaker-system-z623

Z623 with subwoofer, $129 on Amazon.

…the new products have to be sleek, hip, cool but cost at least twice as much.

bluetooth-speakers-z600

Logitech Z600 speakers, no subwoofer, priced at $200 on Amazon

Predictably, just like Apple Computers became Apple, Logitech is now also shortening its name. There are other now-major tech companies that changed names—for example, Google was once known as BackRub, Yahoo! started off as Jerry’s Guide and Sony was Tokyo Tsushin Kogyo KK—but they had almost no brand recognition before the name change while Logitech does. The official reason for the name change is that “technology means nothing.”

To me, this seems like a great way to ruin a hefty amount of good reputation that Logitech accumulated over the years. This incessant focus on design as the main selling point worked for Apple, but I doubt it will work for Logitech because they lack a charismatic visionary like Steve Jobs at the helm. More likely is that we will see a deluge of overpriced, mediocre Logitech products with awesome design but minimal functionality.

Read more: Apple Bans All Games With Confederate Flags From Its App Store

Jul 9, 2015Derek Baroni
  • Facebook
  • Twitter
Ian Miles Cheong's Apology Is LegitDear Nintendo: Please Quit Screwing Up The Metroid Franchise
More From Reaxxion
  • Porn Actress Mercedes Carrera Slams Anita Sarkeesian And Feminist Hypocrisy

  • Super Smash Bros Developer Slams “DLC Scam” Epidemic

  • BioShock Infinite Is One Of The Worst Games In Recent Memory

Don't Miss Reaxxion's Best Articles!
Every Monday we send an email that recaps the week. Enter your first name and email below to make sure you don't miss out...

We guarantee 100% privacy
Your information will not be shared

Derek Baroni

Derek is in search of a real life Super Saiyan mode. He just needs to find the balls!

July 9, 2015 News
Top 5 Posts Of The Week

  • Parasite In City Is A Great H-Game That Is Full Of RapeParasite In City Is A Great H-Game That Is Full Of Rape

  • Why We Need To Fight Against Transgender AcceptanceWhy We Need To Fight Against Transgender Acceptance

  • How Transsexuals Are Ruining E-SportsHow Transsexuals Are Ruining E-Sports

  • Nintendo: An Unlikely Anti-SJW HeroNintendo: An Unlikely Anti-SJW Hero

  • The Easiest Way To Understand #GamerGateThe Easiest Way To Understand #GamerGate

Amazing Email Newsletter
Don't miss a post! Every Monday we send an email that recaps the week. Enter your first name and email below to make sure you don't miss out on our best articles...
We guarantee 100% privacy
Your information will not be shared
Recent Posts
  • Reaxxion Is Closing
  • Crusader Kings II Will Steal All Your Free Time
  • Will Half-Life 3 Ever Be Released?
  • 3 Things Games Must Not Apologize For
  • Z Nation Is Actually Kind Of Awesome
RSS Newest Articles From Return Of Kings
  • Return Of Kings Is Going On Hiatus
  • How To Conquer Writer’s Block
  • 2 Signs To Identify A Liberal In Disguise
  • Comfort Will Not Give You Meaning In Life
  • The Devolution Of The West Can Be Seen Through Popular Sports
RSS Newest Articles From Roosh
  • Demons And The City
  • Roosh Hour #59 – The Future Of Tyranny
  • Why Are Jews Behind Most Modern Evils?
  • Roosh Hour #58 – New Year’s Eve With Dr. E Michael Jones
  • So You Just Lost Your Virginity To A Man And Feel Horrible
RSS Latest Forum Threads
  • RVF Emergency Communication Channels
  • Demons And The City
© Kings Media 2014-2015 • About • Advertise • Submissions • Contact Us • Privacy Policy • Terms Of Service